Thursday, June 12, 2025
Seth Nicholson named CEO, President at The Bruce Company
Bruce Company names Seth Nicholson President, CEO Bliss Nicholson takes new role as Executive Chairman of Board MADISON, WI. – Bliss Nicholson, the longtime leader of The Bruce Company, announced today that his son, Seth Nicholson, has been appointed CEO and President of the nationally recognized landscape services business and garden center founded in 1952. Bliss Nicholson, the company’s previous CEO, takes the role of Executive Chairman of the Board of Directors. After founder Lee Bruce stepped
