On Track: Social Media

Because Instagram is a visual-first platform it can feel a little tricky to navigate as a business. Today we’ll talk about the role that Instagram can play in building awareness of your brand, and get some hands-on practice shooting compelling Instagram photos. We'll talk about how to plan content whether you’re running a campaign, creating a story, promoting new products, or trying to make the most of a “live” event. We’ll encourage you to share any lessons you've learned with each other, and answer your questions about Instagram for personal vs. business use.

CEO + Chief Strategist Sarah Best has won ten awards for her work including best use of a social media platform from Travel + Leisure. Her work has been featured in Mashable, TechCrunch, Crain's Chicago Business, National Geographic Traveler, InBusiness, Chicago Tribune, and other publications. She was tapped to speak at Social Media Week for the MacArthur Foundation, has been selected twice for SXSW in 2014 and 2018. She is an alumna of New York University, a Rotarian, and a board member of several nonprofits. https://www.sarahbeststrategy.com